The Optimal level of variation of Nike and Adidas Sporting Brands in Mashhad Sporting Stores

Authors

  • Amir Dadrasmoghada Department of Agricultural Economics, University of Sistan and Baluchestan, Zahedan, Iran Author
  • Mohammad Ali Sahebkaran Assistant Professor of Sport Management, Faculty of Sport Sciences, University of Birjand, Birjand, Iran and Department of Agricultural Economics, University of Sistan and Baluchestan, Zahedan, Iran Author
  • Seyed Khosrou Etezad Academic Center for Education, Culture and Research (ACECR) – Mashhad Branch & Ph.D Student of Agricultural Economics, Ferdowsi University of Mashhad, Iran. Emai Author
  • Jafar KHoshbakhti Associated Professor of Sport Management, Faculty of Sport Sciences, University of Birjand, Birjand, Iran Author
  • Ali Barbaar Faculty member of Islamic Azad University of Gonabad Author

DOI:

https://doi.org/10.61841/rkkx3790

Keywords:

sport brand variation, PSO algorithm, , brand share, seemingly unrelated equations system

Abstract

 The product variation of every sporting brand plays an important role in the final choice of customers. This issue is important because the optimal level of variation of sporting brands can lead to decision-making in designing sporting product lines for managers. The data required for conducting this research collected from 140 sporting stores in Mashhad in 2019. In this research it has been tried to determine the optimal level of the

 

variation of the sporting brands using the seemingly unrelated system of equation and optimization algorithm of particle swarm. The results of the optimization algorithm of the particle swarm showed that based on the optimal level of brand variation and the findings of this study, overall Nike brand should reduce 5, 2, and 10 types of their sporting shoes in large, medium and small stores, respectively. Adidas brand also should remove 11, 5, and 4 types of its sporting shoes in large, medium and small stores of Mashhad market, respectively. Also, the finding of this study suggests that the reduction of the level of Nile variation in large and medium stores should be less than Adidas brand, and the reduction of Adidas brand must be more in large stores, which is reversed for small stores. 

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Published

28.02.2021

How to Cite

The Optimal level of variation of Nike and Adidas Sporting Brands in Mashhad Sporting Stores. (2021). International Journal of Psychosocial Rehabilitation, 25(1), 381-391. https://doi.org/10.61841/rkkx3790