Hypermarkets in Malaysia: Issues of Expansion, Distribution and Corporate Social Responsibility
DOI:
https://doi.org/10.61841/d3vvbm67Keywords:
Social Responsibility, Issues of Expansion, Distribution and Corporate.Abstract
With the higher consideration of Corporate Social Responsibility among researchers globally, its empirical support in Malaysia is relatively limited. In fact, various factors have proven to impact CSR application that eventually leads to increase customer base and win their satisfaction and loyalty. Moreover, CSR practices are key concern area for hypermarkets to ensure their business sustainability in a changing and uncertain corporate environment. Business corporations are currently seeking higher social responsibility that contributes to the environment and society. Additionally, Hypermarkets consider higher degree of CSR practices to impact the behavior of their consumers. Consequently, the aim of this paper is to discuss in details issues regarding expansion, distribution, and challenges met by Malaysian hypermarkets CSR practices.
Downloads
References
1. Alexander, N. (1990). Retailers and international markets: motives for expansion. *International Marketing Review, 7*(4).
2. Arnold, S. J. (2002). Lessons learned from the world’s best retailers. *International Journal of Retail & Distribution Management, 30*(11), 562-570.
3. Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002). The influence of multiple store environment cues on perceived merchandise value and patronage intentions. *Journal of Marketing, 66*(2), 120-141.
4. Barros, C. P. (2006). Efficiency measurement among hypermarkets and supermarkets and the identification of the efficiency drivers: a case study. *International Journal of Retail & Distribution Management, 34*(2), 135-154.
5. Benson-Eluwa, V. (2004). *Advertising: Principles and Practice*. Enugu: Magnet Business Enterprises.
6. Azim, M. T. (2016). Corporate Social Responsibility and employee behavior: mediating role of organizational commitment. *Revista Brasileira de Gestão de Negócios, 18*(60).
7. Brown, T. J., & Dacin, P. A. (1997). The company and the product: Corporate associations and consumer product responses. *Journal of Marketing, 61*(1), 68-84.
8. Burt, S., Davies, K., Dawson, J., & Sparks, L. (2008). Categorizing patterns and processes in retail grocery internationalization. *Journal of Retailing and Consumer Services, 15*(2), 78-92.
9. Business Monitor International (2007). “Key sectors: retail.” *Malaysia Q1,* 35-40.
10. Chabaud, D., & Codron, J. M. (2005). How to integrate the specificities of some food departments into a retail store organization? Lessons and limits of the Aokian theory of the firm. *International Journal of Retail & Distribution Management, 33*(8), 597-617.
11. Chaffey, D. (2009). *E-Business and E-Commerce Management, Strategy, Implementation & Practice.* Prentice Hall.
12. Saji, K. B., Chauhan, K., & Pillai, A. (2013). Role of content strategy in social media brand communities: a case of higher education institutes in India. *Journal of Product & Brand Management.*
13. Chung, K. H., Yu, J. E., Choi, M. G., & Shin, J. I. (2015). The effects of CSR on customer satisfaction and loyalty in China: the moderating role of corporate image. *Journal of Economics, Business and Management, 3*(5), 542-547.
14. Clark, C. E. (2000). Differences between public relations and corporate social responsibility: An analysis. *Public Relations Review, 26*(3), 363-380.
15. Cotte, J., & Trudel, R. (2009). Socially conscious consumerism: A systematic review of the body of knowledge. Boston, MA: Boston University.
16. Hooper, M. J. (2016). *The Global Business Handbook: The Eight Dimensions of International Management.* CRC Press.
17. Ali, A. (2018). Evaluation of audiological rehabilitation services for adults with hearing impairment in Malaysia.
18. Dominick, J. R. (2013). *The Dynamics of Mass Communication: Media in Transition.* McGraw-Hill.
19. Dupuis, M., & Prime, N. (1996). Business distance and global retailing: a model for analysis of key success/failure factors. *International Journal of Retail & Distribution Management, 24*(11), 30-38.
20. Santandreu Ramos, M., & Lucena Matamalas, R. (2009). Marketing strategic of Supermarkets.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Author
This work is licensed under a Creative Commons Attribution 4.0 International License.
You are free to:
- Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
- Adapt — remix, transform, and build upon the material for any purpose, even commercially.
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
