A Contextual Analysis on Customer Satisfaction in Hospitality

Authors

  • Lonashree Sanasam Department of Management, Siksha ‘O’ Anusandhan (Deemed to be University), Bhubaneswar Author
  • Sasmita Mohanty Department of Management, Siksha ‘O’ Anusandhan (Deemed to be University), Bhubaneswar Author
  • Bibhuti B Pradhan Department of Management, Siksha ‘O’ Anusandhan (Deemed to be University), Bhubaneswar Author

DOI:

https://doi.org/10.61841/xfm2m584

Keywords:

Customer Satisfaction, Inn Industry, Hospitality, Service Marketing

Abstract

 In order to be successful in the market it isn't sufficient to attract new customers directors must concentrate on holding existing customers realizing convincing methodologies of consumer reliability and faithfulness. In inn industry customer faithfulness is, all things considered, unending stockpile of organization. The officials approach focused on buyer faithfulness can improve customer reliability, thusly extending the positive picture of the touristic objective. In this manner, examining the essentialness for customers of inn characteristics in cabin decision is principal. Research on the topic of guest satisfaction, which changes over into the idea of whether customers will return to an inn or urge it to various guests, is critical to the accomplishment of the hospitality business. Overlooking to concentrate on those inn characteristics considered commonly critical by guests, may provoke negative evaluation of the inn, thusly limiting the chance of repeat support. An abstract assessment of a colossal inn, the game club inn in the town, using the basic episode approach. Through the examination of this research evaluate the general consumer loyalty level for the cabin and for every organization gave. This research wrap up discussing the result and proposing improvement in consumer dependability the leading body of the inn. 

Downloads

Download data is not yet available.

References

[1] H. Oh and K. Kim, “Customer satisfaction, service quality, and customer value: years 2000-2015,” Int. J.

Contemp. Hosp. Manag., 2017.

[2] P. Martínez and I. Rodríguez del Bosque, “CSR and customer loyalty: The roles of trust, customer

identification with the company and satisfaction,” Int. J. Hosp. Manag., 2013.

[3] X. Xu and D. Gursoy, “Influence of sustainable hospitality supply chain management on customers’ attitudes

and behaviors,” Int. J. Hosp. Manag., 2015.

[4] K. A. Sun and D. Y. Kim, “Does customer satisfaction increase firm performance? An application of

American Customer Satisfaction Index (ACSI),” Int. J. Hosp. Manag., 2013.

[5] E. N. Torres and S. Kline, “From customer satisfaction to customer delight,” Int. J. Contemp. Hosp. Manag.,

2013.

6] M. R. Kim, C. A. Vogt, and B. J. Knutson, “Relationships Among Customer Satisfaction, Delight, and Loyalty

in the Hospitality Industry,” J. Hosp. Tour. Res., 2015.

[7] K. Ryu, H. R. Lee, and W. G. Kim, “The influence of the quality of the physical environment, food, and

service on restaurant image, customer perceived value, customer satisfaction, and behavioral intentions,” Int.

J. Contemp. Hosp. Manag., 2012.

[8] K. Ryu and H. Han, “Influence of the Quality of Food, Service, and Physical Environment on Customer

Satisfaction and Behavioral Intention in Quick-Casual Restaurants: Moderating Role of Perceived Price,” J.

Hosp. Tour. Res., 2010.

[9] B. Prud’homme and L. Raymond, “Sustainable development practices in the hospitality industry: An empirical

study of their impact on customer satisfaction and intentions,” Int. J. Hosp. Manag., 2013.

[10] L. A. Kasiri, K. T. Guan Cheng, M. Sambasivan, and S. M. Sidin, “Integration of standardization and

customization: Impact on service quality, customer satisfaction, and loyalty,” J. Retail. Consum. Serv.,

2017.

Downloads

Published

02.04.2025

How to Cite

A Contextual Analysis on Customer Satisfaction in Hospitality. (2025). International Journal of Psychosocial Rehabilitation, 23(5), 15-21. https://doi.org/10.61841/xfm2m584