Success of Women Entrepreneurs: An Empirical Study on Indian Women Entrepreneurs
DOI:
https://doi.org/10.61841/d72kbm38Keywords:
Women, entrepreneurs, India, small-scale industries, success factors, challengesAbstract
This study endeavored to primarily investigate the success factors of small and medium scale
women run businesses in Kolkata, India. Other crucial objectives of the investigation
included finding about the challenges faced by these female entrepreneurs, difference in
perception of success factors by educated and uneducated women entrepreneurs, and the
factors that compel (push) & motivate (pull) these women to start their own business. The
study is exclusively based on primary data collected through a self-administered
questionnaire filled by over 130 women entrepreneurs. Descriptive statistical tools such as
percentage, frequency, rank order, weighted average and standard deviation were used to
analyze the data. T-test analysis was conducted to analyze the difference between the
perception of success factors for educated and uneducated women entrepreneurs. The results
reveal that women consider personal attributes like skills, business ethics and good customer
relation as the most crucial success factor to a business. Challenges faced are mostly gender
based leading to low self-esteem. Unemployment pushes women into entrepreneurship
whereas desire for economic independence pulls or motivates them to enter entrepreneurship.
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