SOCIAL MEDIA DEMOGRAPHICS IN JORDAN AND THE EFFECTS OF ONLINE TRUST ON BRANDING USING SOCIAL MEDIA PLATFORMS *
DOI:
https://doi.org/10.61841/tf3p4w91Abstract
This research aims to find a better understanding of the demographics using social
media in Jordan, it will try to provide businesses in Jordan with the better
understanding of which demographics they should be targeting when using social
media platforms for their online marketing. Furthermore, the research will attempt to
give businesses a better understanding of the effects of gaining a consumers trust on
their brands image on social media platforms.
The study population was collected online using multiple social media platforms,
there was 859 respondents. The answers collected were part of a larger questionnaire
conducted by the author for the PhD thesis.
Design/methodology/approach: a quantitative method is used to find the the
demographics that are using social media in Jordan and the effects of online trust on
their usage of social media
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